In 2011, my then four year old little sister was my responsibility to pick up from school after I was done with my prep classes.
In her class was a good number of children with a large number of ways to break your patience, your back and your wallet. Yet within this set of snotty nosed, bright eyed, noisy yet adorable little terrorists were people they listened to or at least followed their lead — even to the colour and type of lunchboxes, water bottles and school bags.
A very curious thing, it was.
Now not that they all listened…
I am sure you have recently made a decision to pay or not to pay for a product or a service that you were offered. It is usually a decision made in a split second — you choose if whatever it is you’re paying for is worth it or not.
In Digital payment comes in many forms — time, contact information, cash, cryptocurrency, signing up for something or attending an event online or offline. This means that payment = engagement and can be expressed in three ways:
Ok by now you are surely wondering what this has…
Strategy, UX and Writing. I'm the new kid who makes mistakes but learns thrice as fast. That a 100% ROI on your effort.